How a website works
Setting up a website can be a complex process, and as a marketer you may not have full understanding of it. This is alright, but there are certain must-knows from this world in order to succeed in creating a wonderful website. Some of them are as follows:
- Web-hosting: Web-hosting service is a type of internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center
- IP address: IP or Internet Protocol address is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. Think of it like the geographical coordinates of your office, this the address of your office online
- Domain names: A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Just like your business needs a name to operate in the physical world, your website requires a domain name to operate in the online world
- Browser: A web browser or simply a browser is a software application for retrieving, presenting and traversing information resources on the World Wide Web. Examples include Google Chrome, Internet Explorer, Microsoft Edge, etc.
Key website ingredients
A good website is more appealing to both the customers, and the Google’s spiders, as it helps in getting more traffic, or showing on the SERP. Some of the key features of a nice website are as follows:
- Relevance: All the webpages, and the website as a whole should exist in a harmonic state with perfect synchronization. Your website should contain relevant information for your target customers in order to be attractive
- Extension: A website should be an extension of your business offline, and not an entity by itself. In today’s age of Omni-channel experience, customers are used to having same experiences throughout her journey at all touch points
- Homepage: A home page or a start page is the initial or main web page of a website or a browser. It is like a shop window, it represents the entire business, and customers would only come in if they have a positive first impression
- Navigation: Smooth navigation is really important, especially for websites with numerous pages like an e-commerce site. It has to be synchronized and every webpage should have the necessary links like the home page button, contact form link, etc.
- Templates: Nowadays, many companies provide read-made templates to design a website. There are thousands of templates to choose from, starting from a simple blog to a full-fledged e-commerce website. When starting to build a website, it is a convenient option and may help in simplifying the entire process
Websites and your business goal
As mentioned earlier, a website is only an extension of a business and therefore should give out the same vibe as your offline business does You need to match the customer needs with your wants, and provide aligned experience.
- Design: A website design can be strikingly different from your actual business, but should be well-aligned. For instance, if the business logo is in green and you do all you promotional activities with a green background, your website should definitely have a strong presence of the color
- Mobile: Most of the people are accessing the internet on their mobile phones these days. Therefore it is essential to optimize your entire website- right from the landing page to the contact form should be mobile-friendly
- Content: They say ‘content is king’, and I could not emphasize enough on the importance of that statement. No matter how well a website is set up, if the content is not up to the mark, then users would merely visit your website, but never engage with your business, or turn into paying customers
- Tone: Every business has its own style of tone to communicate with the customers. However, it is safe to say that the chosen tone should be boring or dry, nor should it be extremely aggressive to make the viewers uncomfortable. This is especially true in the online world, as people cannot see your face to gauge your expressions
Make your website easy to use
Nobody likes a bad website experience, and most of the times, a user would not come back if she had anything less than a perfect user-friendly website experience. There are certain factors which help in making a website suitable for even the most unaware users, which are:
- Navigation: As mentioned earlier, smooth navigation is really important, especially for websites with numerous pages like an e-commerce site. It has to be synchronized and every webpage should have the necessary links like the home page button, contact form link, etc.
- Layout: An easy layout which does not make the users look too much for anything, no matter how huge the website is, is always desirable. Therefore, if you are not a website expert, a pre-designed template could be your true friend
- Colors: There are some articles which suggest that colors play a very important role in attracting customers to your business. For instance, the color red supposedly has a hunger-stimulating effect on our brains, therefore most food and beverages related companies (Coca cola, Zomato, etc.) use red in their branding efforts. Likewise, green is perceived as the color for harmony or blue as the color of royalty. It is hence essential to carefully choose the color theme of the website
- Consistency: As mentioned earlier, a website be consistent and well-aligned. For instance, if the business logo is in green and you do all you promotional activities with a green background, your website should definitely have a strong presence of the color
- Language: The language of the website should be the one that your target customers are likely to understand. But if you have customers who speak a different language than yours, be prepared to customize your website and get it translated into that language
There are some Do’s and Do not’s of website creation, which are:
- Loading time: Slow loading time is always unattractive, and mobile users tend to leave a website if it does not load in 10 seconds. So try to building light home and landing pages, so that a customer does not have a reason to not enter your website even if they she intended to
- Responsiveness: Responsiveness is the same as loading time. Smooth website experience which is responsive gives a lot of credibility to business and makes it easier for a customer to browse through your website, thus increasing the average session time
- Mobile-friendly: As mentioned earlier, most of the people are accessing the internet on their mobile phones these days. Therefore it is essential to optimize your entire website- right from the landing page to the contact form should be mobile-friendly
- Universal access: It is imperative that your website is accessible from all parts of the world, even if your target customers are situated in just one part of the world. For instance, one of customers are travelling to another part, or a person from a different country is shifting to your country decides ti research before-hand
- Quality content: As mentioned earlier, they say ‘content is king’, and I could not emphasize enough on the importance of that statement. No matter how well a website is set up, if the content is not up to the mark, then users would merely visit your website, but never engage with your business, or turn into paying customers